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Who am I?
Dhrishni Thakuria is an award winning Content Marketer from India, with 6 years of experience in content marketing, content strategy building, social media, content research + writing + editing and content management. She further has 4.5 years of experience in Creative Direction. She has a demonstrated history of working in B2B/ SaaS as well as B2C market. She believes, “writing is like meditation. It’s fun, it’s intriguing, at times also cathartic”. She has been a contributor with Tech In Asia, Medium.
She specialises primarily in B2B content. She is currently building & managing content and social media for TurboHire. Additionally, she is also currently a Content Marketing Consultant helping startups create content that can connect with the right audience.
She understands the 6 prime focus of creating content: brand awareness, media visibility, website traffic, user engagement, competitive gain.
Dhrishni follows these 7 stages in preparing a Content Marketing strategy:
Stage 1: Choosing keywords to target.
Stage 2: Analysing competitors and what’s buzzing on social.
Stage 3: Listing content ideas.
Stage 4: Scheduling content.
Stage 5: Creating content.
Stage 6: Create promotional planning.
Stage 7: Setting performance targets and measuring results.
Additionally, Dhrishni is disciplined, target-oriented, respect deadlines and display valuable leadership and team management skills.
Most recently, Dhrishni has also been honored as a recipient of Business Mint Nationwide Awards as Under 30 Emerging Industry Expert, 2021.
She is a Political Science graduate from Lady Shri Ram College for Women (Delhi University), and a post-graduate in Contemporary History from Jawaharlal Nehru University (JNU). Additionally, she had topped (AIR-2) the university entrance, in 2013.
Dhrishni is also a self-trained Portrait & Travel Photographer, with proficiency in Photoshop, Lightroom. She breeds on music, day in day out.
Certified By Google, HubSpot, Alison
Content expertise: 6 years
√ Content strategising and planning
√ Preparing and managing content calendar
√ Preparing and managing social media calendar
√ Preparing and managing email marketing calendar
√ Content writing, editing, curating
√ On-page SEO optimization
√ Creating blogs, eBooks, reports, case studies, whitepaper
√ Email marketing, newsletters
√ Creating web page copy
√ Copywriting – ads, videos
√ Social media management
√ Press release
√ Market research
√ Playstore product description
√ Product review
√ Job description and resume making
Creative direction: 4.5 years
√ Social media carousels
– Blogs’ featured images
√ Design & Layout
– Webpage layout
– eBook, report layout
– Ad campaign and video copy
– Portfolio shoot
– Photoshop – Adobe Lightroom, Adobe Fix
What SEO, content marketing tools do I use?
SEMrush, AHrefs, Hubspot, Brandwatch, Grammarly, WordPress, Canva, Freshdesk